Create the code in Google
On a computer, open your Business Profile, select Read reviews, then Get more reviews. Download the displayed QR code using the browser's save-image option. Google's current help says review QR creation is available in a computer browser rather than on mobile. Use Google's instructions if the interface changes.
Check where it goes
Scan the code with your phone camera and confirm the business name and location. Try it at the actual printed size and at a comfortable scanning distance. Check lighting, glare and contrast before printing a large batch. Do not post a test review: opening the destination is enough to verify it.
Give the code some context
A useful caption is: How was your experience? Scan to leave an honest Google review. A receipt, thank-you card or display can make the invitation easy to find. Let customers respond in their own time. Keep your usual contact details easy to find too, so someone with a question or a problem knows how to reach you.
Use a shared destination for a shared sign
A printed code is normally for many customers. Use your business-level destination rather than a RateReviewMe link assigned to one person's request. Google's code leads to a public Google review; it does not send private feedback into RateReviewMe. The app's individual request links offer a separate place to explain an experience and keep submitted feedback with that request. Choose the route that matches your invitation.
What if I change my business details?
Test the printed code after a listing change, move or new location launch. A label showing the business location helps your team keep the right materials in the right place. If you replace a code, collect old cards and update digital copies too.
Does a QR scan count as a review?
No. Scanning opens a destination; the customer may sign in, return later or choose not to continue. Check Google itself for published reviews. More importantly, read what customers actually say. A recurring delivery question or an unclear instruction may give you something useful to improve, regardless of the number of scans.
Sources and further reading
Google guidance checked 2 November 2026. Interfaces and platform rules can change.