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When should you follow up on a review request?

The most useful follow-up may be about something the customer told you, rather than asking again for a review. Read the feedback first, then decide whether a reminder, a conversation or a practical fix would help.

Let the experience happen first

A customer needs time to judge an experience. For a short appointment, that may be soon after the visit; for a product or lengthy service, it may take longer. Choose a consistent approach for each type of interaction, then adapt when a customer asks you to.

Read what the customer has already told you

Check the request history and any feedback received before sending a reminder. If someone says an item is missing, another request for a review misses the point. Work out what happened and consider what you can offer through your usual customer contact process. An opened link or a Google click alone does not establish whether a public review exists.

Keep a reminder brief

Example: Hi Alex, a quick follow-up from Harbour Studio. If there is anything you would like us to know about your visit, you can share it here: [review link]. Thank you again. Replace the placeholders and check the destination. Keep the invitation open to good and bad feedback, and make it easy for the customer to leave it there if they prefer.

Set a stopping point

As a practical default, consider at most one gentle reminder rather than an ongoing sequence. This is a workflow suggestion, not a legal rule or a platform limit. Do not send another message when the customer has declined or asked you to stop. Check the contact permissions and rules that apply to your situation.

Make a problem-solving conversation useful

A small issue for the business can be a big frustration for a customer: an unclear instruction, a missed detail or an unexpected wait. Listen without dismissing it as trivial. Where you can help, explain the next step clearly and follow through. Offer help because the experience matters, without making it conditional on a changed or removed review. The customer remains free to share their experience.

Keep the process manageable

RateReviewMe keeps submitted feedback and request activity with the customer history so you can see the context. It opens Messages when you choose to send a request; it does not run automatic reminder or resolution campaigns. You decide which issues need attention and arrange any follow-up yourself. Look for recurring themes as well as individual fixes: they can show where a small change would help the next customer too.

Sources and further reading

Google guidance checked 2 November 2026. Interfaces and platform rules can change.

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